Brand design that ships as code
I designed, built and branded this client portal end to end: identity, interface, tools and one very serious stone.
Creative & Digital LeadSantiago, Chile
Brandengineer
I design the brand, then build the website or app that carries it. Identity, interface, motion and code, from one person.
Selected work5 case studies
Stolid FeaturedApp, creative direction, motion, web design & dev↗
1790 Coffee Gold · Davey Awards 2026Shopify redesign & build, Target and Whole Foods Market connection↗
León Y SolCustom Shopify: PDP redesign, landing in code and a digital magazine (SEO)↗
Mise En PlaceApp, creative direction, motion, web design & dev↗
The Rice CreamCreative direction, website design & development↗
The whole stack
One person. Brand, interface and code
A brand engineer carries design decisions all the way into the browser. Here is what I do, end to end.
◐
Creative direction
Concept, voice and art direction, from first sketch to launch.
BrandAa
Brand identity & systems
A name, mascot, wordmark, palette and voice, all documented.
Brand</>
Custom Shopify
Stores and themes built around the brand, not around a template.
Ecommerce▶
Motion & scroll storytelling
Micro-interactions and scroll stories in CSS and JavaScript, calm instead of busy.
Motion~
WebGL & GLSL shaders
Scenes and textures rendered in WebGL, like the plasticine office in Stolid.
Motion+
Desktop & web apps
From a floating palette for Mac and Windows to a portal with roles.
Product
How I work
Out of the machine, straight to work
Every project starts here: I step out of the machine, sit at the computer, and the brand, the site and everything I build start popping up. Scroll.
Booting
Shipped
Logo
nova
Palette & type
Aa
What I do
ShopifySEOMotionCodeCopyEN / ES
nova
Make it
yours
★ Featured project
Stolid
A terrazzo generator that cannot leave the palette
Every result uses approved colors only, and every seed is reproducible. A lockup builder next to it enforces the wordmark rules.
How a stone got a face
First a plasticine face, then matte stone. Three moves: a side glance, a raised eyebrow, a wink. With reduced motion it becomes a still image.
One source. People and machines read it the same way
Tokens in tokens.json with the reasoning behind each color, written rules and component cards. Plus a ten-second reel drawn by a GLSL shader.
StolidBrand
StolidBrand design that ships as code.
Instrument Serif · set tight · never competes with Sto
Seed 2841
Side glanceRaised eyebrowWink
One loop · 4.8 s
--stoneFaces and surfaces. Matte, never glossy.
--clayOne accent per screen, no more.
--mossSuccess states and quiet emphasis.
--inkText. Light and dark values paired.
Theme
stolid/
├─ tokens.json colors · type · space
├─ README.md brand rules
└─ components/ Button Card Chip Logo Mascot
★ Gold · Davey Awards 2026 · Web Design, Food & Beverage
1790 Coffee
Single-origin Mexican coffee, roasted in D.C.
From family-owned farms in Mexico to U.S. shelves. I worked with MAVRK Studio on the site and on everything that connects it to the outside world.
A full redesign, made to sell coffee
I redesigned and built the Shopify store: roasts by level, the origin of every bag and a short path to checkout.
I connected the brand with Target and Whole Foods Market
It was not only the website. I took care of connecting the brand with Target and Whole Foods Market.
Gold at the Davey Awards 2026
The site won Gold at the Davey Awards, General, Food & Beverage, for web design. Made together with MAVRK Studio.
Free shipping over $50
1790 CoffeeShopOur roastsAbout
Signature RoastMedium · Oaxaca$15.99
Red Seal EspressoDark · Puebla$15.99
Márago MoonlightMedium · Chiapas$15.99
Admiral’s ReserveMedium Dark · Veracruz$13.991790coffee.comShopify store
TargetRetail
Whole Foods MarketRetail
One brand, online and on the shelf
GOLD2026
Davey Awards 2026Gold · Web DesignGeneral · Food & Beverage1790 Mexican Coffee Web DesignWith MAVRK Studio
León Y Sol
Tequila from the highlands of Jalisco
A three-generation family brand with Blanco, Reposado and NeQuila, an alcohol-free agave spirit. It sells direct on Shopify.
A custom redesign, centered on the product page
The product page is where a bottle has to earn its price. I redesigned it as custom Shopify code, not a stock theme.
Switch the expression. Add it to the cart
The page reacts: color, bottle and URL change together. Photos, logo and copy are the real ones, and the page is a simplified copy.
A landing built in code, light by design
I redesigned the home page in custom code so it loads fast and weighs very little, without losing the brand tone: For People Who Show Up.
LYS Roar, a digital magazine to grow the brand
I built LYS Roar, a magazine about culture, lifestyle and tequila. It grows the brand beyond the bottle and has delivered excellent SEO results.
Cart 0
León Y Sol / Los Altos, Jalisco
Blanco
Bright by nature.
100% Blue Weber Agave | 750 ml | 40% ABV
$69.00
Bright highland agave with a clean, crisp character. Fresh citrus, subtle florals and a silky finish made for effortless pours and moments worth sharing.
1
Tasting notes+How to enjoy+The details+
Light by designSEO-driven
Mise En Place
Colors, fonts, notes and logos live in five different windows
A lightweight desktop app for designers and developers on Mac and Windows. One table per project, always within reach.
One click copies. Paste and keep going
Colors with their code (HEX, RGB, HSL or a CSS variable), fonts with their role, notes and logos. No digging through five other apps.
Made to stay out of the way
Always visible, light or dark, Spanish and English, Google Sheets sync and a global shortcut. Your data stays on your computer.
Iso, and a game: The Lost Little Face
The landing page has its own little monster and a mini game where you help Iso find his eyes and lips while dodging windows that chase him.
BrandNew Start UpCoca Cola
ColorsHEX
Fonts2
AaUnbounded · titles
AaRoboto Slab · text
Ask the client for the logo in SVG. Due Friday.
Logos and graphics2
Brand
Copied #F2358B
The Lost Little Face
The Rice Cream
Rice-based ice cream, born in Japan
Vegan, dairy free, gluten free, no cholesterol. It began with one question: could an ice cream capture the gentle sweetness of Japanese rice?
One clean system, three flavors
The Original, Matcha and Chocolate. Each flavor tints the whole page, so the product stays the star.
From the flavor to the nearest store
Our Story, Flavors, Recipes and the Rice Cream Radar, a store locator so the ice cream can actually be found.
Our StoryFlavorsFind UsSimply RicePure Delight
Our rice-based, non-dairy and gluten-free ice cream offers all the creamy, rich taste of traditional ice cream, without the cholesterol and with fewer calories.
GlutenfreeDairy
free
The Rice Cream Radar · one pin per pack
VeganNon DairyGluten FreeNo CholesterolVeganNon DairyGluten FreeNo CholesterolVeganNon DairyGluten FreeNo Cholesterol
About me
Creative Developer, Designer and Brand Engineer. All in one
If your agency needs one person who can take a brand from concept to a fast, beautiful site that people can find, that's me. I write my own code and sign what I make.
I've collaborated with MAVRK Studio for years on projects for U.S. brands, so international teams, time zones and standards are my normal. Based in Santiago, Chile.
Creative direction
Brand identity & systems
Packaging
Custom Shopify
Motion & scroll storytelling
WebGL & GLSL shaders
SEO & AI search
Web & desktop apps
Give me the problem. I'll figure out what needs to happen
Remote, from Santiago, Chile, for anywhere.
Availability · live local time
ChileSantiago · UTC−3--:--
USANew York · ET--:--
GermanyMunich · CET--:--
hola@teselar.club
LinkedIn ↗
© 2026 Daninka PizarroDesigned and built by me. One file, no frameworks.